Branding Reason

Using Social Media for B2B Outreach

I’ve heard this a hundred times, “Facebook doesn’t work for my company because we don’t sell to consumers.” Inaccuracies aside, social media is so much more than Facebook alone.  There are dozens of great social media tools, including Facebook, to reach B2B audiences.  Principal amongst these has to be LinkedIn.  What’s great about LinkedIn is that it can actually supply an easy solution to one of the oldest B2B problems, drumming up new business.

LinkedIn categorizes profiles by industry and location, and you can search by those parameters too.  How does this help you? Instead of going door-to-door or cold calling business, you can identify potential customers on LinkedIn, research their business, plan how you can meet their needs, and send an educated proposal to the appropriate contact.  Don’t waste time being told the person you need to contact isn’t available or asked to call back later.  Use the tools available to you to make the most of your time.

If you use pay-per-click advertising, LinkedIn now offers similar filtering options as Facebook to narrow down your audience.  You can choose to only show your ad to select industries, cities or even job titles.  This helps minimizes your advertising costs by ensuring that the people who click on your ad are actually relevant to your search.