Branding Reason

QR Code Tip #2 & #3

If you watch Late Night with Jimmy Fallon, you may have seen him hold up a giant QR code this week when he introduced Odd Future.  If viewers scanned the code, it brought them to oddfuture.com to learn more about the band.  This use brings us to our second and third QR tips.

#2: Make sure your audience is capable of using the code at their convenience.  Right now, we cannot expect users to be ready to jump on a QR code with no warning.  I would love to see the analytics on Odd Future’s code, but my guess is the majority of users didn’t have the time to scan it and only those who are already interested in Odd Future paused their DVRs to take the time to do it; this benefits few since the link only took them to the website, somewhere fans presumably have already been.  When you design a QR code, make sure your audience is aware of its expected presence and has the time to access it.  Television would better benefit from embedding QR codes in the corner of the screen, like their channel logo or rating, during the entirety of a segment so viewers have time to decide whether the content warrants additional research on not.

#3: A great use of QR codes is to lead viewers to additional content about a topic being discussed or viewed.  This works great on television, as stated above, but can also work well in person too.  If you are at a fundraiser supporting a charity, you can use QR codes to lead attendees to both donation and information about the charity websites. A debate can use QR codes to inform viewers about the policy being discussed.  How can you use a QR code to aid your customers in the decision making process?

Click the source below to be taken to the article on Jimmy Fallon from Mashable.com.

(Source: Mashable)