Branding Reason

LinkedIn Tip #2: Building Your Products & Services Page

As we mentioned in our last LinkedIn post, the website now offers businesses the ability to expand upon their company profile by adding your product and service listings to the page. These take the form of a simple and an advanced method. You should do both.

The simple method entails listing out each of your products and/or services, adding a description, and any additional attributes or characteristics. You can also upload a small photo for each item. Our suggestion here is to stick to a strong, but short selection, similar to a featured items, top sellers or standard basics list. A long and daunting list is likely to go unread.  Keep it simple and sell them on your strengths. At the same time, this isn’t the place to get lazy. Always upload a picture and be detailed; if your product has tech requirements, is made of certain materials or has size dimensions that set it apart from the competition, list them.

The advanced method is much more impressive. LinkedIn will actually allow you to upload 3 banner-size images that will cycle along the bottom of your profile.  This is really your chance to shine and sell your product, just like you would if you had purchased the spot. If you’re a service oriented business, like us, design your ads to resemble case studies.  Use photos from your most prominent or difficult projects to sell the full potential of your work. Each banner can serve as a link back to your online store or webpage to complete the transaction.

Finally, earn bonus points by embedding a YouTube video on each product or service page, plus one for your overall profile.  Demo your product, collect testimonials, interview your clients and have your CEO welcome visitors and talk about the company’s goal and mission.

As always, don’t just let the page sit there once complete.  Link to it from your website and refer potential clients to it in proposals and sales materials.