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QR Code Tip #4: Make sure the site you take your customers to is formatted for a mobile device. This includes: size and layout for a 3.5” screen, touch-friendly interface and low load times. Another option, if you are advertising for an iPhone app, is to link directly to the app in the App Store. Rather than link the customer to a website that discusses your app, take them right to the App Store. This decrease in the amount of steps necessary to complete the transaction will actually increase impulse purchases/downloads and the presence of reviews will help influence the skeptics.
