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If you haven’t yet heard, Netflix announced a huge price increase across the board today based on splitting its DVD and streaming services into two separate plans. The resulting price increase brings basic fees up over 50%.
The company announced the change on it’s company blog as well as on Facebook and have been receiving a steady stream of complaints and negative feedback ever since, with over 3,300 comments on Facebook at the time of this post. Netflix even shut down the comment system on their corporate blog, most likely to negate the negative responses.
As the cancellation threats continue to roll in, this appears to be a huge social media mishap as Netflix fails to respond to thousands of customer service complaints. What are your thoughts? Huge customer service nightmare or chance for Netflix to listen to customer feedback and respond accordingly? Should they have polled user responses to the topic more openly before making the big announcement?